#NATURALLY HURD

Lawyer Turned Entrepreneur Opens Beauty Boutique for Women of All Skin Tones

Harlem-native Desiree Verdejo, spent seven years practicing law before she decided to take the leap from public finance attorney to beauty boss and founder of Vivrant Beauty, a go-to beauty destination, located in Harlem, for women of all shades, nationalities, and hair textures. “We are catering to a clientele that has never felt catered to and we are highlighting amazingly formulated and packaged brands that are not always on the shelves of well-known beauty retailers,” said Verdejo. “The breadth of our product selection and the amazing brands that we highlight—features a vast selection of indie brands, women-owned brands, and black-owned brands—this is what makes us a unique place to shop.”

Vivrant Beauty is Harlem’s newest beauty retail experience with a vast selection of skincare, haircare and cosmetic products catering to women of all skin tones, nationalities and hair textures.

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